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Our friends at TribalDDB came up with a beautiful Augmented Reality recreation of the classic Egg & Spoon race - we brought it to life.
As soon as it was launched people figured out how to beat it. We were simply happy people were using the app. The longer they used it, the more exposure to the Coles brand they were getting - and hey, it's kinda fun to play regardless of how you do it.
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