Client: BSkyB
Project: BSkyB Arts HD x 4 Idents
Broadcaster: BSkyB
Production Companies: Weareseventeen - Man vs Machine - Artillery Studio
Director: Jon Yeo - Cam Levin

Background Bike: Bike is set in the location of Liverpool, so has the graphical identity set against the cityscape.

How we did it: The 4 x idents have a small making of film to accompanying the idents. Sky Arts HD Bike was about movement in the visuals and sound texture. We set about building the main identity almost hidden in the cityscape allowing for the sound of the bike, night scene and music to merge along the ribbon textures.

Background Strings: Strings was special as it features a performance by Yin Qian who we also recorded for the piece.

How we did it: The 4 x idents have a small making of film to accompanying the idents. Sky Arts HD Strings was about movement in the visuals and sound texture. We set about building a main identity around the violin and then allowed the sound of the ribbon textures to unfold gracefully along with the instruments of the orchestra.

Background Chair: Chair is set in a seaside town and therefore has all the backdrop of the sea.

How we did it: The 4 x idents have a small making of film to accompanying the idents. Sky Arts HD Chair was about movement in the visuals and sound texture. The main theme is underpinned by a jamboree of sound design full of wood, plastics, materials bumping up, rubbing up and impacting against one another.

Background Fruit: Fruit is a simple fun piece which is about human interaction and fruit and the desire behind the childs longing for an orange which leads to total chaos.

How we did it: The 4 x idents have a small making of film to accompanying the idents. Sky Arts HD Fruit is a full of small artefacts which build up the main sound design score, accompanied by a playful yet exotic music score which teeters between something known and something quite fantastical. The clash of notes is the beauty in how this works.

Sounds we created include: Fruit, Child Fruit lunge, organic ambience, musical score,Wood, Deck, Music, Sea, Wind, Plastics, Materials, Hall acoustics, Music Score, Violin Theme, Sound Design, Ribbon, Swooshes, Swishes,Liverpool, Music Score, Atmos, Bike, Sound Design, Ribbon, Swooshes, Swishes

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