The Orpheum Theatre was the scene of LA’s most memorable film premiere in decades as the cast of MACHETE was paraded around the block in custom lowrider cars before joining ecstatic fans for the screening. Keeping in theme with the film, a mariachi band performed while people took their seats. Stars in attendance included MACHETE cast members Jessica Alba, Michelle Rodriguez, Don Johnson, and Cheech Marin. Quentin Tarantino was among the Hollywood elite who came out to show their support. The director himself, Robert Rodriguez, introduced the cast before the film began and the man of the hour, Danny Trejo, spoke about the origins of the MACHETE idea. Like the promotional campaign itself, it was an evening that highlighted the unique nature of the film.