Ravenswood’s “No Wimpy Wines” credo says it all.

For more than three decades, it’s been the mission of Ravenswood Winery in Sonoma, California to embrace the bold and avoid the bland. As a result our wines don’t shy away from all the flavors a vineyard (and life) has to offer. Our philosophy today is the same as it was upon our founding over 30 years ago — that wine belongs on a table, not on a pedestal.

Your task is to develop a simple, direct and “SUPER-CHARGED” video that brings to life the “No Wimpy Wines” tagline, capitalizes on the iconic, ownable qualities of the brand (i.e.: raven icon, logo, Zinfandel champions), and clearly communicates Ravenswood’s authenticity.

poptent.net/assignment/202

Please read the creative brief carefully – there are important messages and requirements for the videos.

Ravenswood will purchase at least four videos for use. The creators of these four videos will each receive a one-time usage fee of $5,000 (a total minimum award package of $20,000). In addition, Poptent will select five Editors’ Choice award winners for awards totaling $2,000.

Deadline: November 1st, 2010.

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