Art Director/Animator-Danny O'Connor
Copywriter-Jason Mann
Designer-Allison Chod

The Converse “Original Game Console” campaign brings together physical activity and kids’ love of on-line games by introducing them to a Facebook video game called Retro Baller. By purchasing a pair of Chuck Taylors in a special edition, video game console shoe box, children will also receive a pedometer that tracks their activity and helps boost their performance in Retro Baller, based on how many steps they load into their account.

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