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72. IDEO is Planking
9 months ago
67. Holiday Lights
1 year ago
66. c60 Redux
1 year ago
63. Men in Labour
1 year ago
62. The Future of the Book.
1 year ago
52. Yoomi Feed Me Bottles
1 year ago
Meet Nelson, Coupland, and Alice — the faces of tomorrow’s book. Watch global design and innovation consultancy IDEO’s vision for the future of the book. What new experiences might be created by linking diverse discussions, what additional value could be created by connected readers to one another, and what innovative ways we might use to tell our favorite stories and build community around books?

ideo.com

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  • David Russell 1 year ago
    The Nelson one is great, would be a fantastic resource for students.
  • duncan shotton ☁ plus 1 year ago
    it has all the never-actually-do-anything power of the internet!
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  • Johnnydoes plus 1 year ago
    Great concepts and visualisation. Alice seems very interesting for kids as well:
    read & play
    read & explore
    read & interact
    read & ...
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  • mpared plus 1 year ago
    cool posted at the curious brain :-)
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  • Joe Oviedo 1 year ago
    I loved the Nelson idea! What a way to learn and to grow! Amazing..
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  • Daniel Townsend 1 year ago
    Nice video. I'd download this if it was an app!
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  • Holger Maassen 1 year ago
    It's a very good FIRST step. Up to now I'm very disappointed regarding the current tablet solutions.
    We, everyone who works wihin the area of design, UX, etc. , should rethink the behavior and expectation of reading, scanning, finding and so on ... what are his aim and goal ... is the adaption of the "mental model" of books the right way ... isn't there a better way ?
    I think IDEO made a real good first step! Congratulation!
  • ryan jahn 1 year ago
    I feel you on that. It's going to require a lot of diligence and reflection (an perhaps some epiphanies) to really hone in on the best UX. Welcome to the modern wild-frontier!
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  • ROFILMS plus 1 year ago
    love it! innovation rules!
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  • ArtSocket plus 1 year ago
    Great video, wish the music was a bit better though.
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  • Alonso Guzman 1 year ago
    Awesome!
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  • Phil Koesterer 1 year ago
    Fantastic. This might actually convince me to quit dead trees.
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  • igorsaraiva 1 year ago
    Brazil loves IDEO!!!
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  • Sylwia Presley 1 year ago
    love Alice - great ideas!
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  • pixites 1 year ago
    wanna!
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  • ruthersish 1 year ago
    wow.
    and i don't even read books.
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  • Nicholas Hoffman 1 year ago
    this scares the hell out of me. I'm an avid reader, and what I need are less distractions, and more comfy chairs. resist the feed!
  • Alex Sierra 1 year ago
    I am left aghast with all three, but I agree on Alice just going waaaayy across the line. These ideas that you have when reading a book, this is imagination and creativity, yes... but then write your own book about it! Why go over configuring even the things that have their best value for not being able to be configured? In an era of personalization and everything being tailor-made... this can't be it!
    Still, I cannot close my mouth on the awesomeness of the first two. congrats!
  • Micah Barrett 1 year ago
    I strongly feel that all three of these 'solutions' miss the mark. I think moving forward we should think of ways to increase actual dialogue between people. I'd rather have a conversation with a co-worker about a book they loved and recommend instead of having yet another push notification or 'social experience' tell me that something is being recommended to me.

    I agree that these solutions are trying to make books 'more like the internet' and that's a negative. For the past 25 years we've been a culture obsessed with innovation for innovation's sake.

    I like IDEO's jumping off point. They realize E-Readers aren't good enough and they want more people to read compelling content instead of sharing links to to YouTube video's and clicking a 'like' button afterwards, but the focus on the content and the solidarity of books (as others have already mentioned) is what gives, and has given books their power for the past 500 years.
  • Hans Gerwitz 1 year ago
    Roland Barthes is rolling in his grave.
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  • Lau Ardelean 1 year ago
    brilliant!
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  • logicadigital 1 year ago
    Liked Nelson very much. Fantastic source to fast-reading most relevant pieces of text. Amazing stuff you've made.
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  • Facts are good, no great, I love that part.
    I would like everything fact checked, but where are they from. I hope not other users, ugh.

    I have no desire to be lead by others. Is this for cattle?
    Perhaps these people should get out more and try to find it out first.

    I like the active participation as well, but I was bored with choose your own adventure books in fourth grade.
    I'm definitely not reading to become a foursquare mayor.
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  • Emotive Brand 1 year ago
    Such great work. Inspired my lunch. I am fired up for the afternoon now.
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  • Legba Samedi 1 year ago
    Quite peculiar choice of books in the video......
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  • Mo Jangda 1 year ago
    Coupland would be far more useful without the confines of a book. The concept seems easily extendable and more suitable to "hyperlinks" (think Twitter Magazine Apps like @TweetMag).
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  • sch 1 year ago
    Great, I was wondering when I would be able to be more distracted when I read. And have meaningless infografics and utopian social network interactions, all while preserving a chromeless and illogical interface! You guys are truly ahead of your time.

    Now where do I get one of those primary color desks with the Wes Anderson spread of timeless, functional equipment, laid out to give the impression that your hot gestural messes will go down in history?
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  • endemicworld.com plus 1 year ago
    ok, so can i add a chapter and let people read my altered versions. A Dj mixes music, Can I mix stories.
    Alice in wonderland remixed with incredible hulk... oh and i want to be able to upload VJ session over it too..
    Nice work ideo
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  • Suraj Ratna Shakya 1 year ago
    Love the concept .. but overall .. love the voice over done for ALICE ...
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  • the third one would drive me insane, the first one sort of airily posits how there will be fact checkers and massive spidery diagrams for every little bit of news... er.. but I like the idea of the second one, organisations having a public face thats like a library reading list is a pretty idea.

    this mostly feels like an excuse to indulge in even more text float slide in future object malarky. pulse is pretty damn slick, and it's sitting on the ipad right now.

    there now, amn't i a snarky little viewer. lovely presentation tho. loved the red table.
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  • framel73 1 year ago
    Fantastic Thinking.
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  • thilo schulz 1 year ago
    very cool ideas - very cool visuals. i doubt that usual books, magazines and newspapers will be replaced by things like the ipad or these (much cooler) ideas... another way of getting the book digital would be like:
    >> augmented-reading.de
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  • bgreinfeld 1 year ago
    I love it! Great ideas!
    Alice is perfect in Transmedia projects...
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  • Pete Wright 1 year ago
    Alice assumes that a large proportion of writers will adopt its "new" networked-plot format, and that most readers will engage with said plots in an ideal way. Roleplayers have known for decades that such plots are far harder to write, and rarely survive contact with players, even with a hard-working referee guiding their interaction. MMORPGs manage this to some extent, but only by using huge development teams and very formulaic, limited plots. So, Alice: been there, done that, nice try, won't work. Coupland not my thing, but looks good. Nelson could be the 'killer app' of the three.
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  • kant 1 year ago
    As always, ideas rules the world!
    Kudos!!
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  • Rick Wolff 1 year ago
    We already have Alice, in a way. It's the iPhone app (I'll be Apple-centric for purposes of this post), and its best authoring environment is Objective C. I take it that Alice is an attempt to whittle down the promise of interactive plot-based entertainment to a few key features in order to make authoring easier for non-developers. Problem is, the second book after "City of No Sun" to take us on a treasure hunt with plot detours, even if not in Manhattan, will seem, as Pete Wright wrote, very been-there-done-that. Give Alice a broader range of storytelling features, however, and the authoring environment's learning curve gets steeper. It's quite a design dilemma.

    Nelson smells like there's some kind of curation done behind the scenes. I hope it's more crowdsourced than it looks. I see the intent, though: to expose people with one viewpoint (there is/isn't global warming) to the arguments against it, in a non-threatening way, as well as relevant writing that takes no side. This dilutes the true-believer-amplification effect, which surely must have a better name than what I just gave it.
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  • Charmaine Choi 1 year ago
    Nelson would be great!!
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  • Paul Flanigan 1 year ago
    Crazy question: What is the music b/g for this? Can anyone share that? Much obliged...
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  • Sascha Brossmann 1 year ago
    Let's face it: this video demo has been done with all the convincing professionalism that could be expected from someone like IDEO, _but_:

    Nelson = Memex, just read-only.
    Copeland = social reading (see e.g. readernaut.com and earlier projects), slightly brushed up.
    Alice = interactive electronic fiction (remember e.g. INFOCOM?), slightly brushed up.

    Innovation? Vision? WTF?!?
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  • Ken Nickerson 1 year ago
    Nelson and Coupland are interesting enough, and would be seen as leadership innovation (with respect to Memex and ReaderNaut) in the eBook space today. Having previously invested in non-linear story telling (video) in the past, my guess is Alice is a non-starter for the wider scale reading audience. I was a hardcore Zork X, HHGTTG and other Infocom player, but reading a story in a linear format is a different form of escape vs. role or game playing. At least in my experience, audiences became both distracted and frustrated when offered fairly simple non-linear options (e.g. 3 endings). The decision making broke the chain of suspension of disbelief and we lost them, and money on the investment. eReading space needs lots of thinking and new ideas, so it's good to see IDEO running it through the process, old, new and hopefully at some point, inspirational.
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  • Radu Dutzan 1 year ago
    Cool, why don't you try turning these things into iPad (or some other tablet) apps instead of just publishing essentially nothing?
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  • Martin Sigaard 1 year ago
    I like the presentation. I don't see anything new, but it's nice to get ideas from. Unfortunately, you've chosen closed and not open conversation, so I guess I'm out of here. Have fun behind the walls of Facebook(?)
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  • AlexDbk 1 year ago
    Great job on putting the vid together.

    The things described sound nice... Time will tell if this stuff's going to work.
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  • humidhaney 1 year ago
    What fonts were you using in this piece?

    Looks like KNOCKOUT
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  • Jessica Jinn 1 year ago
    This is absolutely a-mazing! I want....
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  • ivangrebe 1 year ago
    booooooooooriiiiiing
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  • M Haidar Hanif 1 year ago
    Well, a great idea actually.
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  • Derrick Bradley 1 year ago
    Holy shit.
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  • Luis Melano 1 year ago
    I realy like it, it's so cool.
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  • Šarūnas Savickas 1 year ago
    Great presentation :)
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  • Erick Magnus 1 year ago
    Just fantastic!
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  • Don Tepper 1 year ago
    Very interesting. But frankly there's almost nothing new here. At best, just a veneer of technology over what's been around for 10, 20, 30 or more years.

    Ken's on target when he mentions Zork. Alice is just a multimedia adaptation of Zork. Nothing wrong with Zork, and nothing wrong with applying new technology--but that's all it is.

    Coupland's abilities are already captured in lots of different applications. For a long time, Amazon had a feature (I think it was called "communities") where you could see what books people were reading--by town, city, state, company, etc.

    As for Nelson, I do pretty much the same thing today. If I want to check on something, I'll highlight the word or phrase, right click, and then search with Google. It's a bit clunkier than portrayed with Nelson, but it accomplishes the same thing. I'll acknowledge that I find that ability useful and Nelson would do it better, but what we're talking about is incremental improvement, not a radical advance.

    I agree with Micah that all these miss the mark. It's as if we were back in the 1940s watching movies and discussing the added value that sending those movies through the ether like radio waves into a small display box in our living rooms would give us. It would almost totally overlook the value (OK, "value" is a questionable term here) that television could actually offer.
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  • Jason Alejandro 1 year ago
    I really love all the discussion and commentary on this video. Thought I'd share this: futureofthebook.org/
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  • Rebecca Rivera 1 year ago
    I just shared this video with a friend who works for a children's book publisher. I predict it will blow her mind.
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  • duncan shotton ☁ plus 1 year ago
    more reading, more information. great!? read once, check if it's really correct, see what you friends & peers think, hear what the media is shouting about, link to endless more information.
    "No water cooler required" yeh yeh cool, thank god I don't have to talk to anybody!
    - interesting concept, but no thank you. I will make my own decisions and remain an individual.
    mildly astonished at how many views this video has when it's making me feel so horrible.
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  • Marcelo Silva 1 year ago
    Amazing video. Get time to watch this kind of perspectives put on my mind that the magic in the future is gonna be possible by the tecnology.
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  • cisko vandeverre 1 year ago
    augmented reality adapp already in progress?
    cool app - fun to watch - thx for sharing.
    i will deff search for it .-))
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  • hey IDEO... a professional voiceover actor is what... like $75 an hour? i can hear the mucous in these guys' throats
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  • brett holverstott 1 year ago
    I love the first idea, it is turning a book into something closer to a web page... I think they will score on that one. I am writing a book and I want to do that.

    About the second idea I say: is it desirable to be reading the same stuff as everyone else? I think that my choices contribute to me being a unique human individual. I have tried to use the service Goodreads but it hasn't really clicked for me. I don't really care what other people thought about books that they read, and I don't care to take the time to tell them what I think about books they haven't read. It is really only when two people read the same book that they can have an interesting conversation on the subject. But two one-way comment posts does not a conversation make.

    On the third idea, I agree with previous posts that a dramatic narrative needs to keep you in your own little world. Historical context should be supplied in the story, that's called establishing the setting. What if this idea was presented not as a new type of book, but as a new kind of literary game, one that you can play for several weeks with friends who are playing along with you, each being able to take the time to read different parts of the book in parallel to you?
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  • colectivo futuro 1 year ago
    the coupland is our favorite option, and probably the most practical one to realize some day.
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  • Clayton Gibson 1 year ago
    So, what part of this isn't currently possible? I'd love to have the digital/mobile versions of my magazine enhanced like this and integrated into Facebook and my own social networking website.

    If you can build it, I'll buy it!
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  • kanishka 1 year ago
    its looks like itab and galaxy tab . ...
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  • António Sousa 1 year ago
    Love the Alice idea! It expands what iPad already does.
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  • flipflipmeheidi 1 year ago
    Wow, near Ipad future!
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  • Andriy Yasynetskyy 11 months ago
    Fabulous concept and the presentation as well!
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  • Asia Flores Chan 11 months ago
    Not so sure about Alice. I'm quite sure though that it'll anger writers--it's a nifty distraction hardware. Isn't something I'd want to have since I like getting absorbed in what I read.
  • David Struve 4 months ago
    Why not? Haven't you read a story where you wish you could learn more about a character who's back-story wasn't fully investigated or shown? Or perhaps you're reading a sci-fi novel and wonder "if they go through the asteroid field instead, what would have happened?". The 'Alice' concept would allow stories to be even MORE absorbing, and would allow writers to expand the worlds they created further than any book currently allows. I don't think writers would hate it at all (provided they're the ones coming up with the extra narratives, options and/or content).
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  • Ingeborg K 10 months ago
    Does anyone know this is made technically? I assume it's some kind of camera-rig filming the objects on a table, and then overlaying graphics in post-production.
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  • Yasaman Sheri 8 months ago
    WOW I adore this!
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  • David Struve 4 months ago
    Is it wrong that I love all three ideas? Would be great to have all of them available on say, the iPad, with the ability for us to choose which one we use at any given time. Mind you, from a personal perspective - being the lover of books for their entertainment value (ie stories, novels etc) I actually prefer Alice as getting access to "back-stories" or "side-paths" sounds very intriguing indeed!!
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  • David 2 months ago
    cool
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  • Richard Schilling 2 months ago
    Great concepts ! I'm working on a concept which includes the paper format of the book in a transmedia project.
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