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Client: United Airlines
Agency: BDM

Produced by Shy the Sun
Directors: Ree Treweek and Jannes Hendrikz
Producer: Nina Pfeiffer

Credits

Likes

  • raquel cortés 3 years ago
    Fantastic!
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  • Gomez Perez 3 years ago
    I saw this on tv, and thought it was the most strange, and most awesome commercial ever. In a way I was surprised it was on tv -- not because it's bad, but because tv seems to never have anything at all interesting/strange!
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  • kateopolis 3 years ago
    fantasia!
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  • read and write 3 years ago
    Great work - Life, in it's most surreal forms and facets is animated, colorful and exciting. Deep down we as humans have such creative potential - thanks for sharing the beauty you have put into your work. I like your stuff!!!
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  • Blake Whitman staff 3 years ago
    This is unreal. seriously.
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  • Stephen Niebauer pro 3 years ago
    I love this.
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  • gsmith 3 years ago
    My first thought when I saw this broadcast was 'Someone didn't fully cook the mushrooms they picked out back!"

    Very creative! Magical!
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  • Mister E. 3 years ago
    Absolutely amazing, and this is my favorite Gershwin composition. Love it.
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  • Matthew Pugerude 3 years ago
    Absolutely Beautiful! My Six year old was as mesmerized and AW struck as I was
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  • Mark Kammel plus 3 years ago
    this is awesome
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  • Nicholas Fiorentini 3 years ago
    good!
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  • Blibblobblib 3 years ago
    Amazing!
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  • nepalivibe 3 years ago
    Very Good!!
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  • Anrkist 3 years ago
    United has one of the better campaigns around... they owe a lot to the song but the visuals really compliment.
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  • Kevin Boston plus 3 years ago
    this makes me feel like a little kid watching a disney movie for the 1st time.....wow
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  • godino 3 years ago
    Very very beautiful,bravo!
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  • Christian Anderson 3 years ago
    I saw this air during the Olympics. So good.
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  • Sora 3 years ago
    Fantastic
    Unique
    That's what I've seen
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  • aLeXei 3 years ago
    beautiful !!
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  • so awsome well done...
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  • Charles Huettner 3 years ago
    outstanding visuals
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  • Travis Gregory 3 years ago
    What are you using to create this style? Is it like after effects/3d with some sort of cell shader? It's mind blowing.
  • jannes 3 years ago
    hi travis

    hah! spot on. ree drew all elements and designed the characters. Lung translated her designs into 3D and we developed a shader to match the drawings. Ree also drew directly on the UVs. Lung animated in Softimage XSI. I shot environmental elements like waves crashing, watefalls etc. then build the sets and combined all these elements in After Effects.

    :)
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  • Dylan Yang 3 years ago
    How much time you make it?It's nice! and how many artists?
  • jannes 3 years ago
    hi dylan

    thanks mate. the full job was done over 6 months. 4 months of production with a team of 5 people.
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  • Sugoi 3 years ago
    Cool :)
    Well Done,
    Wonderfully Imaginative !

    I've flown with 'United' but never saw much magical images over the Pacific Ocean from Australia to the U.S.A
    Should I receive a refund....? :P
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  • tj hanton 3 years ago
    I could watch this over and over ...
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  • LORCAN FINNEGAN plus 3 years ago
    yeah, love it
    nice to see something different
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  • Rommel Cantalice 3 years ago
    Really cool.... very beautiful animation. Just the creative concept seem a little old, but it is so beautiful that it doesn't matter.
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  • Pnutus 3 years ago
    Lovely animation. Bit of a let down it turns out to be an ad, though...
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  • Rob Currie 3 years ago
    I loved it, and personally I think the fact it's an ad makes it even better - as said above, TV doesn't often make a bold move like this is.

    A bold beautiful and clearly lovingly crafted movie. Congratulations to all concerned!
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  • Spool 3 years ago
    very very cool.
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  • Raahul Khadaliya 3 years ago
    I like it , but I think it should promote sea life rather than an airline services.
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  • Onur Senturk plus 3 years ago
    great work congratulations:)
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  • James M. 3 years ago
    when I saw this on tv I thought it was awesome, but I was never able to catch the whole thing.
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  • Wesley Kandel plus 3 years ago
    The answer to this is "Yes."
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  • josh lyon plus 3 years ago
    incredibly beautiful! good work...
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  • Vincent Lammers 3 years ago
    Magical! Love the textured feel! reminds me of 'We all stand together! Amazing!

    This keeps me inspired and motivated!

    thnx!

    Just grand.
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  • Gerardo Obieta 3 years ago
    Brilliant!!
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  • mrlee.tv plus 3 years ago
    This is very, very well made ... too bad it's for airline promotion!
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  • Sushiboy 3 years ago
    Power of Imagination! Amazing!!
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  • Eva Sturm plus 3 years ago
    Formidable!!!
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  • Obscura 3 years ago
    My 3 year old daughter says she wants to go there.
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  • →Zac Boyet← 2 years ago
    I just love these! Such a wonderful style.
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  • ailatanotos plus 2 years ago
    Belleza pura!
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  • joão marques 2 years ago
    Very nice. Incredible details.
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  • Serg 1 year ago
    Превосходно! Грандиозная работа! БРАВО!!
  •  
  • Makinita 1 year ago
    absolutely fantastic
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Date Plays Comments
Totals 67.4K 924 49
Feb 14th 4 0 0
Feb 13th 18 0 0
Feb 12th 10 0 0
Feb 11th 12 0 0
Feb 10th 8 0 0
Feb 9th 9 1 0
Feb 8th 13 0 0