How search engine data can help you find the right messages for your target audiences.
Keyword research tools are vital to PPC and SEO campaigns - but did you know they can also serve as a reflection of your audiences' interests and speech patterns? Using real-life examples, we'll show you how analyzing keyword data can complement other audience research tools like surveys and focus groups, or even serve as an affordable alternative. Find out how these tools can help you learn your customers' language, allowing you to craft messages that resonate with your target audiences - and produce results. We'll also explain how keyword data can transcend search marketing and inform all aspects of your organization's communications, from the content on your website to the headlines on your print ads.
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