Arugula. Kiwi, Gusto Gold, Laudible Lime, Leap Frog, Cardinal Red. With Sherwin Williams swatches as our muse and medium, we were asked by our friends at McKinney to explore a world made of color, literally. The first in a multi-spot campaign, “paint chips” introduces viewers to this clever concept, taking us on an unexpected, variegated journey.

Credits:

Directed By: Buck
Production House: Buck NY
Creative Director: Orion Tait
Executive Producer: Kate Treacy
Producer: Kevin Hall
Lead Art Director: Ben Langsfeld
Art Director: Joshua Harvey
Design: Ben Langsfeld, Joshua Harvey
Storyboards: Pete McDonald
CG Supervisor: Joshua Harvey
3D Modeling: Arvid Volz, David Soto
3D Animation: Joshua Harvey, Pete Hamilton, Chris Hendryx, Arvid Volz
3D Character Animation: Jordan Blit
3D Rigging: Lee Wolland
3D Lighting/Shading: Kevin Couture, Lars Holmgren, Chris Hendryx, Hanwei Wu
Composite: Daniel Oeffinger, Conrad Ostwald, Joshua Harvey
Additional Design: Jon Gorman

Agency: McKinney
Producer: Josh Eggleston
GCD: Ellen Steinberg
Copywriter: Jenny Nicholson
Art Director: John Hagerty

Color Grade: Company 3
Colorist: Tim Masick

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