Over the years - and especially for about 10 years from 1986 - Levi Strauss had some amazing commercials hitting our TV and movie screens in an attempt to convince us we all needed their jeans - 501s.
The images were strong and very sexy! And they sure convinced me.
Here I have assembled some of the best bits from some of the ads, featuring some of the hottest guys.
Hopefully this will not contravene any copyright laws.
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