In a common technique among makers of documentaries on subjects where principally still material is available, Burns often gives life to still photographs by slowly zooming in on subjects of interest and panning from one subject to another. For example, in a photograph of a baseball team, he might slowly pan across the faces of the players and come to rest on the player the narrator is discussing.
This effect, present in many professional and home software applications, was affectionately named "The Ken Burns Effect" in Apple iPhoto and iMovie software applications.
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