We took String®, our new Augmented Reality technology running on iPhone, out on to the streets of East London. This is the reaction of the public to their first glimpse of AR. And seeing a giant virtual sneaker in the middle of the street of course.

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For more information, go to poweredbystring.com

CREDITS:

Soundtrack: "The Daydream" by Tycho | tychomusic.com

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