Email as the Hub of your Social Media Interactions
Mark Schmulen, General Manager of Social Media, Constant Contact

In this session, Mark will share insights from small business owners and provide real world examples of how social media marketing delivers the best results when combined with email marketing.

What about us? … Social Media Marketing for the Little Guys
Large corporations like Dell and Zappos have paved the way and demonstrated how social media marketing can drive positive business results. But small businesses have different objectives and unique challenges. Many of the established rules of engagement do not seem to apply. In this session, Mark will share insights from small business owners and provide real world examples of how social media marketing delivers the best results when combined with email marketing.