Part of DMAX UK rebrand. The brief was to take an all-adults factual-entertainment channel, which had a somewhat meaningless name, and infuse it with the sort of personality that is a pre-requisite for it’s new target demo 16-34 year olds. The solution, a logo and on-air identity that takes on the new cheeky positioning ‘the right side of wrong’ of the channel and isn’t afraid of any programming genre.

Designed with and directed by Grant Gilbert (DoubleG Studios).

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