PROJECT TITLE: KALBITOR
CLIENT: DYAX CORPORATION
AGENCY: GSW WORLDWIDE
PHOTOGRAPHY: L J HOPKINSON AND TAYLOR JAMES
CREATIVE DIRECTION: TAYLOR JAMES
Kalbitor is a prescription medicine used to treat sudden attacks of hereditary angioedema and the concept behind these three visually striking images created by TJ, through GSW, stemmed directly from this. The images had to realistically illustrate the different attacks associated with the disease. The oedema that is produced during these attacks was visually represented by the hand effect under the skin- this was the main concept generated for the pitch, which the client liked and went for. TJ combined both the use of photography and CGI, using models and our in-house photography studio to take the shots. The results: three photo-real and beautifully striking images.
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