Verizon My Home 2.0 Case Study

Name: Verizon My Home 2.0 Case Study
Uploaded: 2010-09-29T17:35:21+00:00
Duration: 3 min 6 s
Channel: Campfire
Description: Verizon FiOS offers better HDTV picture and the fastest Internet, but low-tech suburban families, Verizon's largest target, weren't seeing the benefit of upgrading to FiOS. Campfire created a marketing platform to demonstrate the benefits of FiOS, allowing neighborhoods to interact with, and better understand, the reasons to switch.

Verizon FiOS offers better HDTV picture and the fastest Internet, but low-tech suburban families, Verizon's largest target, weren't seeing the benefit of upgrading to FiOS. Campfire created a marketing platform to demonstrate the benefits of FiOS, allowing neighborhoods to interact with, and better understand, the reasons to switch.