While working at BarCast, I created a series of instructional videos on how to use the company’s network of national bar-based interactive screens.

This video focuses on the ability for users to set their displayed name when they text the screen.

In addition to explaining the fairly simple process, I wanted users to make the connection between the impact of the strong visual language and how their own 'personal brands' could be used to express their identity.

(Note: BarCast screens don't have audio, so this music was added just for fun. If you want to hear more: katoninetails.bandcamp.com)