A talk by Stuart Karten at Kicker Studio's 2010 Device Design Day.

The fast pace of technology development makes almost anything possible. The challenge that product developers face is implementing technologies in ways that meet customer needs and facilitate trust. In the hearing aid industry, technology allows hearing instruments to become smaller and smaller and opens up new possibilities for user interface. In taking Starkey’s hearing aids to the next level, Stuart Karten and his team at design and innovation consultancy SKD served as user advocates, making sure that Starkey’s advanced technology was developed into a family of products that meet the unique needs of 65- to 85-year-old end users. Karten will share the tools and strategies that SKD employed to maintain its focus on the end user throughout the product and interface development process.