Caramilk’s "Quest for the Golden Key: Unlock the Caramilk Secret" campaign has been engaging pedestrians throughout Montreal and Toronto with an innovative Illuminated Storefront. With excellent sound quality and graphics, Caramilk has created expressions in both major markets by using The Media Merchants signature Illuminated Storefronts service. The animations included different security mechanisms guarding the Caramilk Secret, creating a perfect 3D illusion when passer bys were looking into the interactive zone. The storefront was lined with projection film allowing movements to trigger different animations dependant on passerby’s proximity to the storefront.

Creative Agency: Gridcast Media
Media Agency: Cossette
Execution & Interactivity: The Media Merchants