The show features Ben Drury, graphic designer and former Mo'Wax art director, who has created a visual interpretation of Nike’s urban running revolution inspired by the Lunar Eclipse+. Together with Tim+Barry, Ben has created a short video and poster series entitled ‘Ground Control to LDN’. The film documents one of Ben’s night time runs with Run Dem Crew, 1948's weekly in-house running club that he co-founded, and expresses what he calls “the walking-on-the-moon high” that running brings.
From Moon To Lunar continues Nike Sportswear's running-inspired Fall/Holiday 2010 with support from the revolutionary GRID campaign and the brilliant Gyakusou collection created in collaboration with Undercover’s Jun Takahashi. This the ongoing cultural reinterpretation of running, challenging the way that people think about the sport.
From Moon to Lunar is open throughout October at 1948, Arches 477 - 478, Batemans Row, London, EC2A 3HH.
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