Identity series is a project of Jorge Luis Gerada based on establishing a conversation with the community by utilizing art to initiate the dialogue.

Gerada searches out a protagonist whose large-scale portrait in charcoal will become an urban icon. His main prerequisite in choosing the model is that they have a sense of belonging to the city where the drawing will be made. Once the protagonist has been selected, he draws a monumental portrait on a weathered exterior wall in the section of the city where the protagonist lives. As soon as the rendering begins to fade, the veracity and perfection of the artwork looses importance and allows us to delve into the concept of identity and its fluxion.

Gerada made one of the series – Tina from Ljubljana – as a MoTA resident in Ljubljana in november 2009.

In the video you can see the whole two-week process in two minutes.

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