Studio AKA Director Grant Orchard wrestled with this fascinating conundrum in a short film for the Science Museum's revamped 'WHO AM I?' exhibition, which opened in June 2010. In this amazing gallery, visitors can explore their identity by encountering striking object displays and iconic artwork, or share their opinions on ethical issues in science.
In keeping with Casson Mann's exhibition design and Graphic Thought Facility's graphic scheme, Orchard's 1-minute introduction piece involved the design and creation of an abstracted scientist character who serves as a visitor attractor & guide to the live science area. The film is displayed on a portrait format screen...
In addition to the animated screen introduction, Orchard also worked with GTF to design the graphic elements wrapping around the drum surround structure of the live science area. The combination of both static and moving elements creates a visibly stunning result and beautifully provokes a visitor's curiosity in this exciting new zone.
Client: THE SCIENCE MUSEUM
Design Team: GRAPHIC THOUGHT FACILITY & CASSON MANN
Director & Designer: GRANT ORCHARD
Sound Design: NIC GILL
Produced by STUDIO AKA
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