Members of Nike's illustrious team, the Innovative Kitchen, discuss their most recent technological breakthrough Flywire. We examine the engineering challenges of creating the lightest and most resilient shoes that can be found in the global marketplace today.
This promotional video was created for Nikelab.com, and was base of Nike advertising campaign for the 2008 Beijing Olympics were Nike launched dozen of revolutionarily new shoes and apparel products for all teams in competition.
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