It's official - Discovery and Hasbro's joint television venture The Hub hit air on 10.10.10. Check out the montage to see our initial logo design and brand strategy come to life through the on-air packaging, promos, launch spots, and out-of-home and print advertising we created.

Get an in-depth look at The Hub's launch, from strategy through creative execution, in our case study here: troika.tv/casestudies/HUBLAUNCH

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