This is one of five commercials we made to promote the usage of Energy Saving Lightbulbs. 1998.

Campaign theme: "Energy Saving Lightbulb. Light for the bright"

My role: Art Director, Idea and script together with copy Annica Hedin.

Awards: On the TV-show "World's funniest commercials"

Client: Energimyndigheten (Goverment of Electric)
Agency: Stenström & Co
Production Company: Jarowskij Sweden AB
Director: Gustaf Bohman
3D modelling/animation of energy saving lightbulb: Stefan Hörberg/Rithuset

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