What I saw at FIRST. by John Wells. A 4 part-POV-series of webisodes capturing the last 2 years of innovation and creation leading upto the 2009-2010 snow season. Experimental mounts, broken cameras, lost bags, no batteries, big crashes, and a lot of electrical tape, along with a few dozen ski poles, 4 backpacks, 5 Go Pro HD cams, and a love for adhesive products has all come down to 16 minutes of original footage capturing John's year on snow.

Locations: Mt. Baker, N. Cascades Backcountry, Blackcomb Mt., Kicking Horse Mountain Resort, Jackson Hole, Revelstoke, B.C. Mt. Hood (Timberline)

Riders: John Wells, Pete Durr, Zack Giffin, Dustin and Carl Wollschlager.

Webisode 2 - Mid Winter Fluffy Days

4:12 Locations, Mid Winter fleecing w/bros, spring pillows, fluffy gully love, spine taking, Rear View Mirror POW and Summer Hood session.

The 2nd of 4 webisodes introduced every week for the month of October for the POW HARVEST. In order to keep ULLR and all you fiending riders happy and fed with a full belly of POWDA STOKE.................it will snow soon....im totally sure.

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