Boffswana are collaborating with Marc Ecko, New York for the ‘Cut & Sew’ Fall Collection Campaign “Digital Muse” featuring Lindsay Lohan. Marc Ecko designs inspired by American artist and illustrator Robert McGinnis are brought to life interactively and further heightened with a compelling Augmented Reality experience.

“I cast Lindsay because people are fascinated with her – they can either feel good or bad things, but they are feeling some type of emotion. She’s a pop culture icon,” Ecko said in a release.

Marc Ecko’s had a vision of creating a multi-dimensional augmented reality experience and entrusted Boffswana to navigate through this very exciting and uncharted territory in terms of AR content and concept.

The ‘Digital Muse’ provides users an experience of intimate interaction with Lindsay Lohan in a way not seen with AR blurring the line between viewing and interacting with content.

Provocative footage of Lindsay shot for this campaign creates a fantasy narrative and reflects the traditional notions of the femme fatale, and the dangerous and intoxicating woman.

Marc Ecko and his talented team have been fun and inspiring to collaborate with, there has been no shortage of creative vision that is clearly seen in the overall campaign and site.

marceckomuse.com check it out, get as close as you can to Lindsay for the time being – make her your muse.