Pete Masters, web editor of Medicins Sans Frontieres (MSF) UK gave a talk on "Aesthetics As A Means To Heal" for Sojournposse Inspiration Room at London Design Festival 2010.
Sojournposse invited Mr. Masters to talk about the Wounds Dossier and Condition Critical campaigns.
Here he explains how the web, digital storytelling and social media play crucial role in reinforcing the message, as well as being the tools by which the organisation coordinates its activities.
Support MSF UK msf.org.uk/
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