With the Epson Stylus Pro microsite our main task was to demonstrate the new technological advances in easily digestible formats—turn what may be perceived as “geek speak” into colloquial language. As techie storytellers, we were able to translate their content into highly visual demos that gave users a deeper tour into the new printer and its history. Visitors were able to view the new features and enhancements of the 3800 through the juxtaposition of photography and text—visual testimonials vs. written ones.

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