Zippo, the American lighter company, and US Ad Agency Brunner hired Fiber Films of Chicago to produced a national commercial for their "Be Ready" Campaign. Upon seeing Keen Eye's work on the Tourism BC's commercials/highlight reels, the director Adam, enlisted the DOP duties of Kelly Wolfert. Co-Produced, crewed and shot by Keen Eye staff, this winter effects spot shot in the Kananaskis region of Alberta highlights the work of a great crew. Shot with the RED One, it's another example of the flexiblility, comfort and experience Kelly has on various cameras and formats.

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