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This is the first of two video sketches illustrating some of the ideas and principles behind Dentsu London's communications strategy Making Future Magic bit.ly/makingfuturemagic_phil

Here, media includes messages from friends and social services, like Foursquare or Twitter, and also more functional messages from companies or services like banks or airlines alongside large traditional big 'M' Media (like broadcast or news publishing).

The second sketch "The Journey", looks at train travel. You can see it here vimeo.com/16423237

This is part of a collaboration between Dentsu London and BERG. You can read more about both films at Dentsu London's blog bit.ly/mediasurfaces and on BERG's blog here bit.ly/incidentalmedia and here bit.ly/thejourney_ms

This film is under a Creative Commons 3.0 license, which means you're free to share or use any of the ideas in it, with proper attribution to Dentsu London and BERG creativecommons.org/licenses/by/3.0/
  • mpared plus 1 year ago
    love it its up at the curious brain thanks for sharing
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  • David Chrobuck 1 year ago
    the color based advertisement is a really cool concept, I'd love to see more of that around seattle!!!
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  • Ray Roman 1 year ago
    Good ideas here.. can't wait to see years from now where technology will take us.
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  • LBRN 1 year ago
    Nice and fresh take on digital. Finally someone understood people don't want to be constantly interacting and pressing buttons. It feels digital channels should be interacting more with us and not the other way round. Spot on! :-)
  • Lawrie Cape 1 year ago
    I agree! Great video guys.
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  • Jakob Boije plus 1 year ago
    Good stuff..
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  • Jeremy Sachs 1 year ago
    Oy! That lurking circle pick-pocketed my swatches!
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  • James Green plus 1 year ago
    genius
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  • The color copying dots make me jealous. :-) Awesome work.
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  • CocoaGeek 1 year ago
    Very nice
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  • Brandon Bloch pro 1 year ago
    This is exactly what I want the future to look like.
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  • Apollo plus 10 months ago
    genius!
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  • Bastian Beyer 8 months ago
    Great!
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  • Joseph Cruel 7 months ago
    A lot of insightful ideas...
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  • Garret Akerson 5 months ago
    Can't wait to see some of these ideas move more into the mainstream, particularly different types of feeds in everyday devices.
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