This is the first of two video sketches illustrating some of the ideas and principles behind Dentsu London's communications strategy Making Future Magic bit.ly/makingfuturemagic_phil

Here, media includes messages from friends and social services, like Foursquare or Twitter, and also more functional messages from companies or services like banks or airlines alongside large traditional big 'M' Media (like broadcast or news publishing).

The second sketch "The Journey", looks at train travel. You can see it here vimeo.com/16423237

This is part of a collaboration between Dentsu London and BERG. You can read more about both films at Dentsu London's blog bit.ly/mediasurfaces and on BERG's blog here bit.ly/incidentalmedia and here bit.ly/thejourney_ms

This film is under a Creative Commons 3.0 license, which means you're free to share or use any of the ideas in it, with proper attribution to Dentsu London and BERG creativecommons.org/licenses/by/3.0/

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