
Media surfaces: Incidental Media
1 year ago
This is the first of two video sketches illustrating some of the ideas and principles behind Dentsu London's communications strategy Making Future Magic bit.ly/makingfuturemagic_phil
Here, media includes messages from friends and social services, like Foursquare or Twitter, and also more functional messages from companies or services like banks or airlines alongside large traditional big 'M' Media (like broadcast or news publishing).
The second sketch "The Journey", looks at train travel. You can see it here vimeo.com/16423237
This is part of a collaboration between Dentsu London and BERG. You can read more about both films at Dentsu London's blog bit.ly/mediasurfaces and on BERG's blog here bit.ly/incidentalmedia and here bit.ly/thejourney_ms
This film is under a Creative Commons 3.0 license, which means you're free to share or use any of the ideas in it, with proper attribution to Dentsu London and BERG creativecommons.org/licenses/by/3.0/
Here, media includes messages from friends and social services, like Foursquare or Twitter, and also more functional messages from companies or services like banks or airlines alongside large traditional big 'M' Media (like broadcast or news publishing).
The second sketch "The Journey", looks at train travel. You can see it here vimeo.com/16423237
This is part of a collaboration between Dentsu London and BERG. You can read more about both films at Dentsu London's blog bit.ly/mediasurfaces and on BERG's blog here bit.ly/incidentalmedia and here bit.ly/thejourney_ms
This film is under a Creative Commons 3.0 license, which means you're free to share or use any of the ideas in it, with proper attribution to Dentsu London and BERG creativecommons.org/licenses/by/3.0/
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mpared
1 year ago love it its up at the curious brain thanks for sharing -
David Chrobuck 1 year agothe color based advertisement is a really cool concept, I'd love to see more of that around seattle!!! -
Ray Roman 1 year agoGood ideas here.. can't wait to see years from now where technology will take us. -
LBRN 1 year agoNice and fresh take on digital. Finally someone understood people don't want to be constantly interacting and pressing buttons. It feels digital channels should be interacting more with us and not the other way round. Spot on! :-) -
Lawrie Cape 1 year agoI agree! Great video guys. -
Jakob Boije
1 year ago Good stuff.. -
Jeremy Sachs 1 year agoOy! That lurking circle pick-pocketed my swatches! -
James Green
1 year ago genius -
Mario Gamper (Ideas will travel) 1 year agoThe color copying dots make me jealous. :-) Awesome work. -
CocoaGeek 1 year agoVery nice -
Brandon Bloch
1 year ago This is exactly what I want the future to look like. -
Apollo
10 months ago genius! -
Bastian Beyer 8 months agoGreat! -
Joseph Cruel 7 months agoA lot of insightful ideas... -
Garret Akerson 5 months agoCan't wait to see some of these ideas move more into the mainstream, particularly different types of feeds in everyday devices.
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MP4
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