Designer by day, cyclist all the time, Shannon Holt doesn't draw a line between her work and her play. After designing a cycling jersey four years ago that spun the notion of cycling attire on its head (goodbye corporate logos), a new anti-brand was born. Now she is the director sportif of Super Relax Concept: an equal opportunity supper and cyclocross club with the manifesto, "Look good, be nice, and keep dreaming."

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