Client: Unilever / Golin Harris

As part of their launch activity for their new Magnum Gold ice cream, Magnum asked Hollywood A-lister Benicio Del Toro to be the face of their campaign.

A key part of this this campaign was to run European competitions that gave fans an all expenses paid trip to Barcelona, and the chance to star alongside Benicio in a viral film...

A Jack Morton Worldwide Production.

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