Now famously known as the biennial of creative video, YouTube Play celebrated the world’s most creative online videos at the New York Guggenheim Museum on October 2010.

Marking the first collaboration with Google, YouTube and the Guggenheim, Aniden designed and deployed an inspirational touch-based experience and user interface for YouTube Play’s digital gallery, where the twenty-five finalist videos and artists were showcased on an 85” multi-touch screen and eighteen HP TouchSmart 600 PCs.

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