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Thanks for the passionate comments. I realize this is impractical. We made some pretty pictures with unlikely light sources. It's all about what you do with what you have. Read more about this shoot here: jesserosten.com/2010/ipad-photoshoot

Follow me on Twitter and all your dreams will come true. twitter.com/jesserosten

Likes

  • Anton Seim plus 1 year ago
    It's hard to believe, they're actually the same price as my FloLight LEDs.
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  • Evan C. King 1 year ago
    It's funny you can actually see the iPad shaped catch light in her eyes
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  • Dylan Lucas Gordon 1 year ago
    Thats so ridiculous..ly awesome. Cool thing is, if you want to, you could gel them by just having a different color screen project.
  • Jesse Rosten plus 1 year ago
    Yes you certainly could! Theoretically, you could dial in the exact color temperature.
  • iamkalaniprince plus 1 year ago
    and the model can check her email while she's in makeup : )

    I'm going to try this with one iPad : ) is this the flashlite app?
  • Jesse Rosten plus 1 year ago
    Hey Kalani! I've got one of your windscreens. Works like a charm. Flashlight app would work but we just used blank safari browser windows.
  • iamkalaniprince plus 1 year ago
    Ahaa, very nice, I see use for a new full screen website.. thispagewillnevercontaincontentoranythingelse.com : )

    What's next in your bag of tricks Jesse?

    PS: thanks for the Redhead lovin!
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  • Andy Askren 1 year ago
    If this were the 1600's we'd burn you at the stake. You're a freakin wizard.
  • Jesse Rosten plus 1 year ago
    I am not a witch. I'm nothing you've heard.
  • Kalvin Camp 1 year ago
    lolzzz
  • Sourabh Shetty 1 year ago
    You are...me?
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  • James Green plus 1 year ago
    This is so awesome! You must have too much time on your hands :)
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  • Konfral 1 year ago
    It's a great proof of concept and all that... but is it cost effective ? ;-)
  • Jesse Rosten plus 1 year ago
    Not at all.
  • juan leal 1 year ago
    Not at all.. haha
  • Alex 1 year ago
    I think is cost effective!!!!!! 9 ipod cost 599*9=5400

    And you have 3 light point! if you buy LED light plan 1 by1 foot cost $ 2000 each. 3 well cost $6000.
  • Sorry, but the cheaper Ipad have not this cost. 299 euros in spain
  • Clint Davis 1 year ago
    LOL "Not at all"
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  • Chris Lew 1 year ago
    Someone's loaded
  • Jesse Rosten plus 1 year ago
    Also, not at all.
  • Nate Vander Plas 1 year ago
    Did you return them to the Apple store after this shoot?
  • Jesse Rosten plus 1 year ago
    All iPads were borrowed from friends.
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  • Ben Benky 1 year ago
    Using 100 candle lights would have been much cheaper, equally effective but much less wow-effect-ive
  • iamkalaniprince plus 1 year ago
    and hot as a mutha : )
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  • Edward Yezekian 1 year ago
    $4,500 of lighting to get f/1.2 @iso800? nice... I wonder what it'll take to get f/8 @ ISO100? could probably fill my garage to the roof with Broncolor packs and heads for that amount ;) interesting concept though!
  • Andrew Essex 1 year ago
    haha. I was thinking the same thing. fun project maybe, but very impractical.
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  • what's the point?
  • except trying to take some money from apple for their publicity I mean...
  • Jesse Rosten plus 1 year ago
    You can have 100% of the profit I make from this video
  • ahahah!
    don't take it bad, i have been a bit rough on the ipad process, but I find the pictures quite good. :)
    Being fed up with the ipad has nothing to do with your work.
    My bad.
    ;)

    Sincerly.
  • Julian Futanto 11 months ago
    Quite good? I find 'em pictures to be stupidly awesome! Yay Jesse! Next time use 90 iPhones. (I'm curious)
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  • Mari Ehlert 1 year ago
    I want to be on your team, happy people.
  • Jesse Rosten plus 1 year ago
    Life is too short to work with cranky folks.
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  • Eric Buist plus 1 year ago
    hilarious!
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  • Am i supposed to say WOW ? Just because you used iPads ? While you could use much cheaper gear with better effect ?
    PS.
    There wasn't enough iPads in this commercial to convince me to iPads.
  • Jesse Rosten plus 1 year ago
    No. If you want to say "WOW" check out the film 'Avatar' in 3D. :)
  • Jesse, you just made me laugh out loud... you got a great spirit about you... keep up the GREAT work bro!!!
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  • Dromilo PA 1 year ago
    no le encuentro un sentido, solo visual o como arte?
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  • Ryan Hartsock 1 year ago
    Don't understand the haters commenting...seriously...he's experimenting, not advocating a world-wide switch over to iPads as sole light sources of professionals.

    Thanks for showing us something unique, Jesse.
  • Julian Futanto 11 months ago
    Exactly my sentiment. The best part of this video is when every single person in it seems to have great fun! (hint: all the time.) :)
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  • Philip Casey 1 year ago
    Ok, why would you pay $3000 for a DYI softbox?
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  • Eugene Golubev 1 year ago
    It could be even more fun if you use iPhone instead of DSLR :)
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  • Joshua Dance 1 year ago
    Haha. Very awesome. Great creativity and doing it because it could be done!
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  • PJ 1 year ago
    Jesse this is a fantastic video - it's got a very professional look to it too! Disregard the negative people btw!

    Mind if I ask which DSL it was shot on?
  • Jesse Rosten plus 1 year ago
    Canon 7D
  • Dslr HD 1 year ago
    What about the the photo shoot??? I presume a 5d2+85L???
  • Jesse Rosten plus 1 year ago
    5DMkII with 50mm f1.2 and 85mm f1.8
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  • Georg Oehl 1 year ago
    Oh wow. How redundant. Lemme see. I've got flash light in my pocket. Can I light a photo shoot with that? Nah, you need at least 10 times as much. Duh!
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  • juan leal 1 year ago
    Thats a cool shutter sound, thats from a sony cam?
  • Jesse Rosten plus 1 year ago
    Used a variety of sound sweetener. Old and new cams.
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  • James Drake 1 year ago
    brilliant
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  • Michael Nemetz plus 1 year ago
    Amazing! Thanks for this!
    What was your WB setting? Apple green? :)
  • Jesse Rosten plus 1 year ago
    We did a custom WB. It was around 8000K
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  • expensive 'lightning', camera cheaper then ipad..
    what is the point of this?
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  • Bernard Bonomo plus 1 year ago
    really creative & cool.. Great concept!
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  • Jako Toże 1 year ago
    ridiculous, maybe you should use iPad to make some butter or build a chair that can change colors and check your mail
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  • Roberto Chahim 1 year ago
    :)
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  • kesleyluiz 1 year ago
    The bestm isto sim e criatividade...
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  • brunocortese 1 year ago
    Go, Jesse, go! Nevermind the bitter people. You've made me laugh and appreciate your creativity.

    Keep up the experiences.
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  • Louis Abate 1 year ago
    So great. Very inspiring, I don't think my friends would trust me doing that with theirs! Haha. What app did you use to control the screens?
  • Jesse Rosten plus 1 year ago
    We used a blank browser page.
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  • Paul Antico plus 1 year ago
    I just wrote a piece about lighting photos with an iPhone and was blasted because it was "nothing new". The point is that professional results can often come from things you have lying around. I don't think people have an array of iPads but even one can do a lot if placed correctly and now I have some ideas. (and it can be an ipad or a monitor or whatever). The attacks on this demo here are silly and have no point.
  • Jesse Rosten plus 1 year ago
    Yes! Yes! There are no rules. Use what you have, make it work.
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  • Nathan Rodger 1 year ago
    I wrote a whole diatribe about negativity... but then realised: haters gonna hate.

    Great piece Jesse - keep up the awesome mate.
  • Jesse Rosten plus 1 year ago
    It's all good. If you make something no one hates, then no one loves it either. :)
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  • Brett Gilmour 1 year ago
    Hey, I finally know what an iPad is for. I've been searching all year for a use for these things. Nice work Jesse.
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  • Max Esposito plus 1 year ago
    If you have stirred up controversy you have created something interesting.

    Keep doing what you're doing.

    Cheers.
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  • Gregory Wilson plus 1 year ago
    Wow, and it's still more affordable then lite panels. Just kidding, sort of.
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  • Keith Tharp 1 year ago
    The dog's cute,
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  • Alex 1 year ago
    How much you pay for the model? Just want know how much cost you to make this photo shot.
  • Jesse Rosten plus 1 year ago
    Total cost around $15 for the wood and brackets.
  • Aaron Karapinka 1 year ago
    no I think hes trying to buy your model... you know like from the blues brothers
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  • Earl Studios plus 1 year ago
    The model is stunning :-)

    Perhaps some of the negative comments can be explained by the issue a lot of smaller photographers have, in that they/we can barely afford alien bees and they/we struggle just to get the necessary gear, so seeing something like this which MAY seem extravagant and elitist with all the ipads and assistants, it can make some people feel defensive because of economical and status reasons that they may feel separates you from them.

    But as far as a marketing and public relations concept.video, I know i viewed it, i know other photographers who viewed it, and so now i know of you, and i guess in the end this piece did its job.

    The video quality if beautiful for sure, and the model, wow.
  • Jesse Rosten plus 1 year ago
    Thanks for the thoughts Jeremy. Appreciate your analysis.

    Couple of thoughts: One does not need $4500 worth of iPads to make a good photo. My hope is that people will see how we could make decent images using a very unlikely and impractical light source. If we can do it with iPads certainly you can do it with a cheap strobe, or a light bulb, or a glow stick, or some tinfoil. The idea is to get creative with what you have.

    Other than a camera, there's no such thing as "necessary gear." There are no rules. Unfortunately, buying more gear will not make you a better photographer.

    This is not a marketing video. This is how I spent a rainy afternoon with some friends. The vid is my attempt to share the idea and hopefully inspire others to create.

    You can read more about the context of the shoot on my blog: jesserosten.com/2010/ipad-photoshoot

    Thanks again for the thoughtful response, Jeremy. Good luck in your endeavors!
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  • Ron 1 year ago
    very creative! thanks for the effort to present. makes me wonder, is it the ipad or the skills that made the work look good? the latter i bet! nice job, i'm looking forward for more!
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  • Michael Wendell plus 1 year ago
    Hey, for all the haters... just think, in 5 years old iPads will be a hundred bucks each!
  • Storyspark plus 1 year ago
    Actually... that's a really good point. Won't be long before there's ample LED lighting supply at your local tech junk store.
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  • Quentin Descotte 1 year ago
    I've too much money and I don't know what to do with it. Now I do.
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  • mcwan3 1 year ago
    using ipads in this way won't crown you a name as a photographer
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  • Janko Lauterbach 1 year ago
    you could've tried my app ;)
    itunes.apple.com/de/app/colorcoder/id368440142?mt=8

    but to my shame, it's not ipad yet... but hey, it displays only one color...
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  • Davin Pattison 1 year ago
    I hope that you're getting some sorta kickback from Apple for all the cool videos your doing with their ipad.
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  • Maxerateur 1 year ago
    Awesome! Thank you so much for sharing. I just love that "hey, what if we used..."-attitude. Really inspiring. I can't wait to see what you / anybody else is going to use next :)
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  • Britney Lindgren 1 year ago
    Jesse,
    I appreciate your creativeness and good spirit! People always try to bring you down, no matter what you do and I love that you just brush them off with humor and wit. I am also a photographer and know that it's outstanding to find new ways to shoot! I thank you for sharing this, what an inspiration you are!
  • Evan Felts plus 1 year ago
    agreed.
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  • With the iPad long lasting battery power that could last for a whole shooting day, could this rig be use at the location with no power source? Should give it a try.
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  • Maik Thomas plus 1 year ago
    hey apple...
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  • Frank b 1 year ago
    Damn that's a whole lotta plays.
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  • Meditant 1 year ago
    Great !!!
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  • Lee Bano 1 year ago
    And I need just one for me here in Brazil, but... doesn't exist and it's comming too expensive in cost.... i'm so sad.
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  • Stefano D'Astolfo 1 year ago
    I love this video Jesse, awesome work! It's been said a lot before but haters are always present just like people who love what you do, they're best ignored or just not given the attention they're after, like you treat them, which works great.

    It's creative which is all that matters.

    Lovely model, great pictures and I love the dog!
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  • Jonne Ollakka 1 year ago
    I hate commercials.
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  • Antonio Leal plus 1 year ago
    It's fantastic!! very nice!!
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  • stevetodao 1 year ago
    apple's marketing is ridiculous
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  • Roni Rucker 1 year ago
    if you guys ever need to borrow an iPad for more cool videos like this....i have one! :D
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  • 9dedos 1 year ago
    interesting and funny.
    (kinda stupid) but funny.
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  • Cookie Production 1 year ago
    Awesome!
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  • Oleg Xtraboy 1 year ago
    Too expensive i think :) but very provocative ;)
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  • Serhiy Tymoshenko 1 year ago
    It easily making sense on iPad parties)) To the people wondering - just try to imagine all your friends/coworkers have ipads already, so you just borrow them for couple hours, profit)
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  • Ha!! That is freakin' awesome! Good on YOU!! Any plans for an iPhone 4 lighting system? ;-)
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