Here in Japan not many people know that Google search is just as powerful on mobile devices as it is on PCs. To communicate this to the Japanese market we developed a fictional character named Mobaco and developed stories around various situations she was able to solve using Google's mobile search.
There was also an OOH portion to this campaign showing Mobaco using mobile search.
My responsibility was to art direct the three train channel spots and posters, design the characters, and design the storyboards.
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