H&M is a clothing company with over 2000 stores in 37 countries. They are well known for their fast fashion clothing offerings.

H&M Trend is their fashion line, which is a cheaper option compared to expencive fashion houses, but still as up to date.

Our task was to strengthen H&M Trend's position, and make it a natural choise to all fashion consious young women all over the world.

Credits: Torny Hesle and Thale Høy-Petersen

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