WELLNESS SUMMIT 2010, KEYNOTE 3: Building A Low Cost Spa Model—Now Everyone Can Spa! by Trent Munday
The days of ‘Build it, and they will come’ are over for spas. Just as spa consumers are becoming more savvy in terms of spa offerings, so too are spa owners and investors. Whereas once upon a time an investor could be convinced that if he simply built a nice spa, with a high end offering, he would make a nice profit, today this is not the case. Investors are demanding rigorous financial analysis before they put up their money. Using the same principles that have been so successful for numerous low cost airlines, this presentation will look at building a spa from the ground up, starting with the most essential components. As we look at adding more features, we will consider the additional revenue we could generate, ultimately arriving at an optimal Cost vs Revenue model.
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