This :30 second commercial was shot at the start line of the very first stage of the 2010 Amgen Tour of California. The unprecedented stage shoot took hundreds of hours to coordinate and features nearly 50 of of SRAM's top road athletes. Things start off with Levi Leipheimer, three time ATOC champion, stating, "I Chose SRAM," and he is certainly not the only one. Aside from Levi, Fabian, Lance, and Andy, can you name them all?