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This is the opening created for the 2010 Advertising & Design Club of Canada (ADCC) Awards. The film taps into an insight we think every creative feels - love for the business when things are going well, and hate, when things aren't.

Client: ADCC
Product: Award Show 2010
Airdate: For Award Show Screening - November 4, 2010

Agency: Leo Burnett, Toronto
Chief Creative Officer: Judy John
Executive Producer: Franca Piacente
Writer: Steve Persico
Art Directors: Anthony Chelvanathan, Dave Tupper
Project Manager: Dawn Green

Production Company: Spy Films, Toronto
Director: Arev Manoukian
Executive Producer: Carlo Trulli
Producer: Marcus Trulli
Director of Photography: Andre Pienaar

Visual Effects: Crush, Toronto
Executive Producer: Jo-ann Cook
Senior Producer: Janice Rebelo
CG Supervisor/Artist: Aylwin Fernando
CG Production Manager: Raphael Quirino
CG Artist: Josh Clifton
CG Artist: Leonardo Silva
CG Artist: Tim Dormady
CG Animator: Chris Minos
VFX Supervisor: David Whiteson
VFX Artist: Kaelem Cahill
VFX Artist: Andre Arevalo
VFX Artist: Pat Moore
Logo Treatment Senior Graphic Designer: Julia Deakin

Editorial: Panic & Bob, Toronto
Editor: Mariam Fahmy
Executive Producer: Sam McLaren

Transfer: Notch, Toronto
Colourist: Jason Zukowski

Music and Sound Design: Silent Joe, Toronto
Producers: Jody Colero, Marco DeFelice, Christine Leslie

Credits

Likes

  • Chairman Ting plus 1 year ago
    Beautiful work. Love.
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  • Jr.canest pro 1 year ago
    I love this.
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  • Branislav Cirkovic 1 year ago
    I love this too...
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  • Marcus Eckert plus 1 year ago
    that was awesome
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  • Wally Bongabonga 1 year ago
    waw..
    my every day work life summarized in one and a half minute
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  • Any making-of footage? I'd love to see how you did it. Are all the characters just sitting there wihtout moving as the camer passes by?
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  • Kieve Ducharme 1 year ago
    This is Brilliant!
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  • mpared plus 1 year ago
    very cool its up at the curious brain
  • CRUSH plus 1 year ago
    thanks!
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  • Pascal Bennett 1 year ago
    Is the D.O.P South African? I'm guessing he is by his name.
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  • Upper First plus 1 year ago
    This is truly amazing!! LOVE!
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  • wow guys! this it´s just fantastic! very fresh and dinamic. congrats for all the team!
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  • Evan Lancaster 1 year ago
    ^_^
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  • Raoul Paulet plus 1 year ago
    I Loooooove this. :-)
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  • Dexflu 1 year ago
    oh nice!
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  • rosie siman 1 year ago
    "i even love that account guy" HA!
    nice work :)
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  • Andrei Potorac 1 year ago
    Nice work!
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  • kasey lum plus 1 year ago
    I love this more.
  • kasey lum plus 1 year ago
    so true... so good.
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  • can relate!

    nice!
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  • David Lee 1 year ago
    to easy!
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  • Will Wallace plus 1 year ago
    Absolutely Beautiful...
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  • Kultnation plus 1 year ago
    Brilliant!
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  • Luis Soldevilla 1 year ago
    wow amazing work... I felt like this in so many meetings with agencies and clients! .. it is a love and have relationship indeed.. true .. good.. brilliant.. very well done congratulations!
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  • Estudio MOL plus 1 year ago
    great concept and great visual! Super congrats!
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  • Rob Antill 1 year ago
    really well done! nice effect.
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  • Burak Özdelice 1 year ago
    this was a meditation! ,) great story, great visuals.
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  • Resolute Creative plus 1 year ago
    I hate this video. I love this video.
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  • Love 1 year ago
    hello from LOVE agency
    LOVE the spot
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  • la ciupa 1 year ago
    I love this.
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  • Daniel Sparks 1 year ago
    Brilliant!
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  • MiLK Haw 1 year ago
    Greatz!! i love this..i love to do this
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  • Whilst I do not hate this video, I do not like it. To me it seems like the idealization of a treadmill – guess why the negative side of these media/advertising jobs is shown first, before the good part kicks in to leave you with an optimistic outlook.
    Yes, I know that it is for an advertising award. Just my 2c.
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  • GC 10 months ago
    There is no love without hate.
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  • Jonathan Ziemba 10 months ago
    Nice subtle accents, red to black. Curious that it ends in red type though.
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  • Smilelailai 8 months ago
    Cool. I love it
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  • akrokdesign 8 months ago
    a pretty thin line, huh? hah. nice. :-)
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  • Marie Baker 8 months ago
    Wow, very creative, love this! :)
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  • I love this fuckin business
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  • Jonghyun Na plus 1 month ago
    Nice work.
    The idea is good.
    I will receive a great inspiration. :D
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  • Jate Earhart 2 weeks ago
    Well shot!
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