This is the opening created for the 2010 Advertising & Design Club of Canada (ADCC) Awards. The film taps into an insight we think every creative feels - love for the business when things are going well, and hate, when things aren't.

Client: ADCC
Product: Award Show 2010
Airdate: For Award Show Screening - November 4, 2010

Agency: Leo Burnett, Toronto
Chief Creative Officer: Judy John
Executive Producer: Franca Piacente
Writer: Steve Persico
Art Directors: Anthony Chelvanathan, Dave Tupper
Project Manager: Dawn Green

Production Company: Spy Films, Toronto
Director: Arev Manoukian
Executive Producer: Carlo Trulli
Producer: Marcus Trulli
Director of Photography: Andre Pienaar

Visual Effects: Crush, Toronto
Executive Producer: Jo-ann Cook
Senior Producer: Janice Rebelo
CG Supervisor/Artist: Aylwin Fernando
CG Production Manager: Raphael Quirino
CG Artist: Josh Clifton
CG Artist: Leonardo Silva
CG Artist: Tim Dormady
CG Animator: Chris Minos
VFX Supervisor: David Whiteson
VFX Artist: Kaelem Cahill
VFX Artist: Andre Arevalo
VFX Artist: Pat Moore
Logo Treatment Senior Graphic Designer: Julia Deakin

Editorial: Panic & Bob, Toronto
Editor: Mariam Fahmy
Executive Producer: Sam McLaren

Transfer: Notch, Toronto
Colourist: Jason Zukowski

Music and Sound Design: Silent Joe, Toronto
Producers: Jody Colero, Marco DeFelice, Christine Leslie

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