WELLNESS SUMMIT 2010, KEYNOTE 6: Full Integration—Proven Models by Andrew Gibson

The core business principle for any hotel is to fill the rooms with paying guests every day of the year. The hotel industry is always seeking the latest trend to attract customers. The spa industry has enjoyed phenomenal growth over the last 10 years because it has become the most attractive facility in the hotel.

Mandarin Oriental is a good example of how the hotel spa has been used to reinforce the brand message and position Mandarin Oriental as one of the best spa operators in the world.

By using research, marketing and the right people Mandarin Oriental has developed a strategy that will carry the brand and the hotel spa forward.


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