Direct life investment company, FRANK.NET launched this morning with an event and daredevil stunt involving an aerial skywalker who walked a tightrope between two cranes in 35km winds and pouring rain in the middle of Cape Town, adding to the drama of the stunt, while a helicopter flew overhead with a banner saying “If he dies, we pay.”

The new company is set to change the way people think about buying life insurance, investments and health insurance, with simple products and a frank, direct approach.

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