This project for Artefact involved understanding how socializing via mobile phones is widespread amongst South African urban youth. Prior research has focused on the devices themselves, from feature comparisons to usage rates. The approach was to uncover business and design opportunities for our client’s next generation of social mobile applications by researching the behaviors, motivations and group dynamics that drive communication.

artefactgroup.com/#/content/south-africa-research

Credits

ISSARA WILLENSKOMER
Director/Producer
Cinematography
Sound
Edit