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Earlier this week, Esquire's fashion editor Gareth Scourfield was present at the public launch of heritage British brand Daks' in-store museum, at the Bond Street flagship.
The evening saw a host of esteemed guests and Esquire readers take to the floors of the Daks' store, glugging champagne, munching canapes, exploring the museum and browsing the rails.
We caught up with Gareth and deputy chairman of Daks, Paul Dimond on the night, here's what they had to say.
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