Surging demand for shark fin soup is the primary cause of the devastating overfishing of sharks. The best way to lower demand is by educating consumers where consumption is the highest. Shark Savers' "I Pledge" Shark Fin Soup campaign accomplishes this by collecting the personal testimonials of people who have stopped eating shark fin soup. This is the first in a series of multi-lingual films, PSAs, websites, printed materials, and billboards that are being produced and distributed in Hong Kong, China, Taiwan, Singapore, and the Chinatowns of the world. Learn more: sharksavers.org/sharkfinsoup

Film by Wildsphere Productions.

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