WARNING: EXPLICIT LYRICS
It was a great pleasure to collaborate with Andrew, Tanner, John, and team from many cities across the USA (and world!) on the Roots 'Now or Never' music video. The DSLR enthusiast that I am, you'll see a fair amount of Canon 5DMKII, 7D, and my trusty 50mm L in it.
A great success so far, we've had over 30,000 downloads from across the world in just over a week. And some very kind words from Questlove and fans, too.
(If you like the video, please visit our official vimeo page and leave a comment, share, embed, or a "love" mark at vimeo.com/16642964 -- We all greatly appreciate your kind words and love.)
The version that you see here is a 2nd Color Grading Pass combining (hopefully gentle) effects in Apple Color, and Red Giant Software's Magic Bullet Colorista 2, Mojo, and Looks.
Working with diverse cameras (from a computer ScreenCam to MinoHD to Canon Vixia to 5D and 7D DSLRs) my goal for 2nd Pass Color was to add clarity to subjects and to support a greater diversity of look and theme, as suggested by the song.
We all grew to know all the lyrics, to love the band and the song even more than we did, and worked with really talented actors and rappers to pull this off.
In their own words, "THE ROOTS characterize the songs on HOW I GOT OVER as 'depicting the everyman's search for hope in this dispiriting post-hope zeitgeist.'" (See theroots.com/tracks/higo for more information.)
We, indeed, found great hope in our work! And we'll continue searching!
'Now or Never' Team
1st A.D. -
Jim Bruno, Chistopher Morse, Tanner Ferguson, Andrew Shapter, Russ Mezikofsky, Kyle Kirchhoff
2nd Pass Color Grading/Correction -
Joey Vanas, Pamela Stainthorpe, Tanner Ferguson, Hanna Mezikofsky, John Seward, Michael Perella, Benita Dewing, Suchi Pandey, Joseph Allicon, Taylor Hannah, Katy Dunlap, Russell Gustave Ochoa, Christina Fernandez-Shapter, Faron Shapter, Brandon Ligon, Michelle Guzman, Cliff Stringfellow, Troy Campbell, Gidon, BZA, T-FLY, JREDD, J-Marie, Kann, Theresa Alvarez, Kiko Salazar, Kristian Svenningsen, Vanessa Peters, Stinne Frederiksen Niels Christian and Linde Simmelsgaard.
Production Assistants -
Pamela Stainthorpe, Jaime Vives and Andrea Barber
© 2010 Roadwings Entertainment
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