We created a series of spots featuring the Hemi and Cummins engines exclusive to Ram Trucks. Director Ahmet Ahmet shot the live action at the Irwindale Speedway, Rancho Temescal and at the recently completed Colorado River Bridge near Hoover Dam. Ahmet's direction showcases the history and success of these engines across several different areas such as racing, construction, agriculture, and public service. Using slow motion, Ahmet captured the beautiful details of the extreme elements Ram Trucks tackle every day.
Agency: The Richards Group
Director: Ahmet Ahmet
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