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Lift Summit: B2B Social Shopping Panel Moderated by Jeffrey L. Cohen. Landlords include Eric Bradlow of Wharton, Robert Ball of OfficeArrow, Mike Lewis of ILD Corp, and Steve Ennen of The Wharton Interactive Media Initiative.

These experts discuss the impact of flash sales sites on commerce:

*Exploring the effect of flash sales sites like Groupon, Living Social, Woot (recently acquired by Amazon) and, for B2B, OfficeArrow
*How B2B can join the rapidly growing online trend of social shopping
*How companies are utilizing new sales techniques and outlets
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