Created to re-affirm Sky1 as the 'Home of the Simpsons' the viral Ad became a huge international success with over 3 million views within 24 hours. It became the most viewed commercial viral ever and generated worldwide press and publicity. Gracie Films and Matt Groening loved it so much that they replaced the opening titles for the upcoming new episode in the US with the real life Ad.

Awards
APA 50 Brand Film
British TV Advertising Awards - Best 60 Seconds
British TV Advertising Awards - TV & Cinema Advert
British TV Advertising Awards - TV & Radio Promo
Cannes Lions
Creative Circle - Best Production Design
Creative Circle - Direction
Creative Circle - TV Commercial
Creative Circle - 60" Or Over
D&AD Pencil - Viral
D&AD Pencil - Viral Direction
Promax UK - Best Entertainment or Comedy Promo: Originated
Promax BDA World - Branding/Image Campaign: Using one or More Media
Promax BDA World - Out-of-house Programme Promotion
Promax BDA World - Programme Promotion - Campaign using one or more media
Promax BDA World - Interstitial/Promotainment
Promax BDA World - Interactive Applications Promotions Campaign
Promax BDA World - Programme Promotion Campaign
Rushes Soho Shorts Festival

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…