Moving Comfort, a women's athletic apparel company, who we have done stills work for for the past 6 years, asked us to help them create a brand video that would showcase their Fall 2011 product line. They wanted it to have a cohesive look and feel with the still images that have come to help create their visual brand image and so we determined that it would be best to shoot the motion capture in conjunction with the seasonal stills project. The response to the finished product has thus far been really great and will be utilized in sales meetings and presentations, on their site, blog, Facebook page, etc.
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